Ok, who doesn't like blue crabs? COAST is casual coastal fashion at its best. Polos, khakis, fleeces and button down shirts drenched in beachy hues of riptide, boardwalk, and corona-that's red, tan, and oh so preppy sunshine yellow to the beach impaired. COAST was founded in 2008 in Pawleys Island, South Carolina and has been cranking out the prep ever since.

Riddle me this: Can a preppy girl have too many polos?
Me thinks not.
I'm an avid collector of them and I don't discriminate. I love them all. From the alligators to the lobsters to the cute blue whales. But I've got a new one for you- Coast's crab! :) It's my new favorite!

About a week or so ago, I was contacted by a company called COAST Apparel about writing a post on their products and potentially doing a giveaway. The company is 'stationed' in Pawleys Island, SC (but you can find their products in stores across the country) and they sell comfortable and stylish, coastal inspired apparel -- think preppy meets the beach.

If you have not heard about Coast Apparel then I strongly suggest you keep reading this post because you are definitely missing out! I first heard about Coast this summer when I came across a special T Shirt they had made to support Gulf Relief. It was soon after... that I fell in love with this amazing brand!

I am SO excited to be featuring Coast Apparel for today's post. I am one lucky girl because Coast sent me a big package of things that boys and girls should BOTH own (and how cute is that box?!)! Not only am I in love with every single thing they sent me, but I am also in love with their motto: "Where taking it easy is serious business."

When a springtime sun begins to melt away winter days, coastal natives from Nantucket to Key West begin to dream of lazy afternoons in the surf with sand exfoliating their skin and nothing but a cold beer to cool down. Local summers are filled with days where you cannot wash the salt out of your hair and the most exciting part of your evening is taking in an oversunned induced nap.

COAST Apparel, a boutique clothing company founded in 2008, announced today it has launched a nationwide effort to raise money for communities impacted by the BP oil spill. COAST Apparel has designed a Save the Gulf! t-shirt and is donating 100% of their proceeds ($5 per t-shirt) to the non-profit organizations Coalition to Restore Coastal Louisiana and the Gulf Restoration Network.

There's one thing my son Alexander loves to wear - his "handsome shirts." Or, as everyone else likes to call them - polos. I don't know why, but ever since Alexander was a little boy he has been obsessed with wearing a "handsome shirt" every single day. Even this morning, as I was getting him ready with (brace yourself) a regular shirt, he looked at me and said, "No, Mom. Where's my handsome shirts?" It's his thing (even on a Saturday morning). And I've got to tell you, as his mom... I think it's one of the cutest thing in the world.