It all begAn with a crab and a polo.

Nothing symbolizes casual attire better than a classic polo. And perhaps nothing conjures up the South Carolina coast more effectively than the blue crab—which can be found scurrying along the beach, drifting in the ocean, darting across the dunes, hiding away in the marsh…or laying scrumptiously on a plate next to grilled corn-on-the-cob, stone-ground grits and hush puppies.

We think it looks best on our clothing line, of course, which began with the Winyah Polo for men and women. That shirt would set the standard for comfort, fit, performance and style. The Winyah is unique in the market. Custom designed by Coast, the Winyah boasts the finest Peruvian Pima Cotton (PPC) in the world and contains 3% Lycra to ensure superior fit, long-lasting durability and unparalleled comfort. The result: the best-fitting, best-looking Polo you’ve ever worn.

From that revolutionary shirt, came a full line of classic casual apparel, including marina fishing shirts, Huntington oxfords, fleece outerwear, twill shorts and pants, fishing shorts, and a slew of accessories: from koozies…to caps…to croakies.

Every item in our premium clothing line is designed to take you back to the coast—in your heart…in your mind…and on your body. COAST apparel blends the best of comfort and performance, in a style that is at once casually elegant, relaxed and confident. It is our hope that whenever you put on any of our garments, it will ignite some of your fondest memories of coastal living—and inspire you to create new ones with family and friends.